1. What is the Sports Technology Yearbook?

The Sports Technology Yearbook is a global guide that profiles over 600 of the world’s leading and emerging sports tech companies. It’s designed to help executives, coaches, educators, and investors quickly understand the latest innovations and best practices shaping the future of sport.

2. Who is this Yearbook for?

This resource is for anyone involved in the sports ecosystem — including athletes, coaches, administrators, schools, leagues, tech vendors, broadcasters, and investors — who want to stay ahead in a fast-changing digital landscape.

3. What makes the Sports Technology Yearbook unique?

Unlike dense, technical reports, the Yearbook is practical, easy to read, and jargon-free. It highlights real-world applications of sports tech across performance, business, fan engagement, esports, health, and stadium innovation.

4. How were the companies selected?

Companies were evaluated across five key dimensions:

• Competitive Moats & Market Position

• Track Record & Experience

• Market Timing & Growth

• Cutting-Edge Technology

• Financial Health & Investment Backing

5. What are the main categories covered in the Yearbook?

The Yearbook is organized into major sports tech sectors, including:

• High-Performance Sports & Athlete Tracking

• Fan Engagement & Sponsorship

• Sports Business & Management Tools

• Smart Stadiums & Venues

• Media & Broadcast

• Mass Participation Events

• Connected Fitness & Health

• Esports & Gaming

6. What are some standout innovations in athlete performance tech?

Key innovations include GPS tracking, AI-powered injury prevention systems, 3D motion capture, smart insoles, and wearable compression and recovery gear tailored to individual athletes.

7. How is AI used in sports coaching and scouting?

AI is revolutionizing talent ID and training by analyzing player footage, biomechanics, and performance data. Platforms like BeONE, ai.io, and Uplift Labs help coaches and scouts make data-driven decisions.

8. What is Velocity-Based Training (VBT)?

VBT uses sensors and camera systems to measure bar speed during resistance training. This allows coaches to tailor workouts in real time based on how fast athletes lift — improving power, safety, and adaptation.

9. How is sports technology transforming stadiums and fan experiences?

Smart stadiums now include features like haptic seating, drone shows, holograms, mobile food ordering, live data feeds, smart lockers, turf sensors, and personalized fan loyalty systems.

10. Can schools or youth organizations use this technology?

Absolutely. Many companies featured (like K-Sport, Tracktics, Fittogether) offer affordable, youth-friendly solutions. The Yearbook even highlights tools used in schools and grassroots programs to support performance, safety, and engagement.